Organising Brand Campaign Shoot: The Parisian Launch of a New Vegan Sneaker Brand

Welcome to the showcase of an exhilarating brand campaign shoot for the launch of a new vegan sneaker brand in Paris.

The journey began when I was contacted by one of the brand's creators, who shared with me his inspiring vision and detailed brief for the shoot. Together, we meticulously planned every aspect, from determining the budget to specifying the number and types of photos needed to capture the essence of this innovative collection.

 

One of the unique challenges was finding a location in Paris that perfectly matched the brand's minimalist and pure yet chic aesthetics. After my research, I selected the Palais Galliera. Its pristine lines, harmonious and clean colors, and magnificent architecture provided a majestic backdrop that truly elevated the visual storytelling of the brand's first collection.

 

Casting the right models was another crucial element. We had detailed discussions about the preferred model types, ensuring they not only embodied the brand's ethos but could also fit the specific sneaker sizes provided for the shoot. After my rigorous casting and selection process, three models were chosen who perfectly complemented the brand’s vision.

On the day of the shoot, everything fell into place seamlessly. The grandeur of Palais Galliera combined with the models' dynamic energy brought the brand's vision to life. Each photograph captured the elegance and innovation of the vegan sneakers, highlighting their design against the stunning Parisian backdrop.

 

The client was absolutely thrilled with the outcome. The photos not only met but exceeded expectations, playing a significant role in the successful launch of the brand. The campaign was a testament to the power of collaboration, creativity, and meticulous planning, and it was an honor to be a part of bringing this new exciting eco-conscious brand to life.

 

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  • three diverse models posing during a campaign shoot for a vegan footwear brand in Paris
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  • Stylish vegan sneakers paired with majestic architecture of Paris by fashion photographer Anya Parsley
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